Bachelor of Mass Media (BMS) Mumbai University 
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Mumbai University Bachelor of Mass Media (BMM)

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Syllabus of Bachelor of Mass Media (BMM)

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Mumbai University - Bachelor of Mass Media (BMM)

This is a new course introduced from the academic year, 2000-2001, by the University of Mumbai. It has been designed to provide students with a firm grounding in communication skills. It aims to develop an ability for critical thinking and creativity and to give the students an opportunity to combine the theoretical curriculum with practical applications, through detailed research, lucid writing skills, oral presentation skills and a mastery of various mass communications media in our global information age.

Students who have passed the H.S.C. examination in Arts, Science or Commerce, with not less than 50% marks, are eligible to apply for this course. Admission will be on the basis of a system evolved by the College, which may include an aptitude test, a group discussion and a personal interview.

Like the B.M.S. course, this is also a three-year degree course with six semesters. The areas of specialization in the third year are: Advertising and Journalism. During the second year, the students receive on-the-job training through Internship. Besides this, Group Discussions, Seminars and Field Visits will be conducted during the course of 3 years.

Bachelor of Mass Media (BMM) - Entrance Examination

.S.C. results are declared i.e. in first week of June. The written test will attempt to assess the students General Aptitude & Media Knowledge. While the General Aptitude component of the written test will deal with Logic & English Comprehension, the Media Knowledge component will deal with Media Related Current Affairs.

To ensure merit in selection, the College may further conduct Group Discussion and /or Personal Interview sessions for the candidates that are short-listed after the Written Test.

Scheme of Examination

i) The examination shall be conducted at the end of each Semester.

ii) A theory paper shall carry 100 marks. The evaluation of the performance of the students in theory papers shall be on the basis of both internal assessment (40%) and semester examination (60%). Internal evaluation shall be on the basis of class assignment, group discussions, seminar attendance etc. The Semester end examination shall be held at the end of each Semester and shall be of 2hours’ duration.

iii) The responsibility of evaluation during the first 4 Semesters shall rest with the College/ Institution wherein the students are admitted for the course. The College/Institution shall carry out the internal evaluation for theory papers in Semesters V & VI while the University shall conduct the Semester-end examination for these two Semesters. The Internal evaluation marks of students appearing for Semester V and VI shall be sent to the University by the respective College/Institution before the commencement of the respective semester-end examination.

iv) The evaluation of Projects I & II shall be carried out by the examiners appointed by the University inclusive of viva-voce examination. The project reports shall be assessed for 60% of the total marks while the viva-voce examination shall carry 40% of the marks.

Passing Standards for the Examination

i) A candidate shall have to obtain a minimum of 50% marks in each theory paper and project to clear a particular semester.

ii) A candidate shall be placed in the First Class with Distinction if s/he secures a minimum of 50% marks in each of the theory papers and projects in Semesters V & VI, considered separately, and at least 60% marks on the aggregate.

iii) A candidate shall be placed in the First Class if he/she secures a minimum of 50% marks in each of the theory papers and projects in Semesters V & VI, considered separately, and at least 60% marks on the aggregate.

iv) A candidate shall be place in the Second Class if s/he secures a minimum of 50% marks in each of the theory papers and projects in Semesters V & VI, considered separately, and at least 50% marks on the aggregate.

v) A candidate shall have to secure at least 50% marks in each of the theory papers and projects to pass the examination.

vi) A candidate who fails in any particular theory papers shall be allowed to reappear for those particular theory papers. However, his/her internal evaluation marks shall be carried over, but s/he shall not be entitled to any class on passing.

vii) A candidate who fails in more than two theory papers at the Semester-end examination shall not be allowed to keep terms for the next Semester.

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